PNG Jewellers Joins as Powered by Partner for World Pickleball League

An exciting association is created between PNG Jewellers and the World Pickleball League, where it will function as a 'powered by’ partner for a multi-year deal. This collaboration is a noteworthy connection between a well-known and long-established brand and the newly emerging World Pickleball League, India's first pickleball-league based on a franchising model.

The World Pickleball League, which has been co-founded by Gaurav Natekar and Arati Ponnappa Natekar, is the very first pickleball league in India with six teams and a presence of top Indian and international players. Started on January 24, WPBL is where sport is involved with entertainment and pop culture with glam, and possibly the best platform in which Indian talent can compete themselves against the world's best players.

Saurabh Gadgil, chairman and managing director of P N Gadgil Jewellers, stated, "After our successful IPO earlier this year, we have been actively finding ways to engage with our target audience and connect with them on a deeper level. The World Pickleball League's mission to create a compelling sportainment property aligns perfectly with our marketing plans. The fact that it is a popular sport with women further supports our endeavour to empower women. We believe in Gaurav and Arati's commitment and vision for the league and its stakeholders and look forward to an exciting journey ahead.”

Gaurav Natekar, co-founder and CEO of the World Pickleball League added, “Coming from the city of Pune, where PNG Jewellers has a rich heritage, I am thrilled to welcome them as our Powered By Partner. Their commitment to excellence and long-term partnership with the league will significantly contribute to elevating the World Pickleball League’s fan-following and popularity.”

With the partnership initiation, PNG Jewellers is now among the growing range of interests and investments into the World Pickleball League gearing for its inaugural season. The league aims to introduce new benchmarks and position the World Pickleball League as a renowned sportainment property by bringing together some of the most popular brands with the booming sport of pickleball.