OpenAI's New Ads Show ChatGPT as Your Everyday Helper

OpenAI has teamed up with Isle of Any to launch its first global ad campaign for ChatGPT, moving away from the big-budget spectacle of its $14 million Super Bowl commercial, The Intelligence Age.

Released on September 29, 2025, the campaign includes three new ads that focus on how ChatGPT makes everyday life a little easier and more special, acting like a supportive friend rather than the star of the show.

These ads, created with OpenAI’s in-house team, highlight relatable moments. In one, a brother plans a fun road trip with his sister, with ChatGPT suggesting a Neil Diamond playlist to set the mood. Another shows a guy finally nailing a pull-up thanks to a workout plan tailored by ChatGPT.

A third ad captures the nerves of cooking for someone special, with ChatGPT offering a recipe that says “I like you” without being too forward, set to Fool by Perfume Genius. The ads feel like the end credits of a movie, showing the prompts and answers that make these moments possible, hinting that ChatGPT helps you shine.

• ChatGPT: Your Everyday Helper for Road Trips, Workouts, and More.
• OpenAI's New Ads Show How ChatGPT Makes Daily Life Easier.
• From Neil Diamond Playlists to Perfect Dinner Recipes: Discover the New ChatGPT Campaign

In India, where OpenAI recently announced a new Delhi office, the campaign takes a quieter approach. Instead of flashy billboards, they’ve gone for simple outdoor ads with calm designs and straightforward prompts. In a country where billboards are usually bold and colorful, this low-key style stands out as a bold choice.

The campaign shows ChatGPT as a tool that fits into your life, helping with small things like picking songs or planning meals. But there’s a hint that it could do even more in the future—like maybe taking the lead in bigger ways. For now, OpenAI wants to show that ChatGPT is there to make your day-to-day moments better, whether you’re in the U.S. or India.

Also Read: Budweiser India Unveils Debut Festive Campaign: Made for Joy

This mix of heartfelt storytelling and subtle local ads is OpenAI’s way of making ChatGPT feel like a trusted, everyday companion for people everywhere.