Oaksmith Water Teams Up with Rajasthan Royals for IPL 2026

Oaksmith Packaged Drinking Water, a brand from Suntory Global Spirits, has partnered with Rajasthan Royals as an official partner for the IPL 2026 season.

The move reflects the brand’s effort to strengthen its presence in India by connecting with cricket fans through one of the country’s biggest sporting platforms.

Cricket in India today is not just about matches—it is about culture, lifestyle, and fan engagement.

Recognising this shift, Oaksmith aims to go beyond traditional branding and become part of the larger cricket experience.

The partnership with Rajasthan Royals is expected to help the brand build a stronger emotional connection with young and modern audiences.

• Oaksmith partners Rajasthan Royals for IPL 2026 season
• Suntory brand boosts India presence through cricket tie-up
• Oaksmith Style Studio targets youth and fan engagement

As part of the deal, Oaksmith’s logo will appear on the Rajasthan Royals jersey, placed on the top right chest. This will give the brand high visibility throughout the tournament. In addition, Oaksmith will run digital campaigns, social media activations, and fan-focused initiatives during the IPL season to engage audiences both on and off the field.

One of the key highlights of the collaboration is the Oaksmith Style Studio. This platform is designed to celebrate personal style and individuality within cricket culture. Through creative content and storytelling, the brand plans to connect with fans who see cricket as more than just a game.

Rajasthan Royals, known for promoting young talent and bringing fresh energy to the league, offers a strong platform for such collaborations. With players like Riyan Parag, Yashasvi Jaiswal, and international names like Jofra Archer, the team has built a reputation for combining youth with global appeal.

Speaking about the partnership, Neeraj Kumar, Managing Director of Suntory Global Spirits India, said the collaboration aligns with Oaksmith’s vision of engaging with culturally relevant platforms. He added that Rajasthan Royals’ modern approach and strong fan base make them a natural fit for the brand.

The Rajasthan Royals management also shared that the partnership will focus on delivering unique and engaging experiences for fans throughout the IPL season.

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As IPL continues to grow as a mix of sport, entertainment, and culture, partnerships like this highlight how brands are finding new ways to connect with audiences through sports marketing and brand partnerships.