New Leica App for iPhone will let Users Take Photos with the Same High Quality as Leica Cameras

With the release of the Leica LUX app, iPhone users now have a new tool to improve their photographic abilities. Developed by Leica Camera AG in partnership with Fjorden Electra AS, this software enables iPhone users to capture images of a high caliber by utilizing Leica's well-known photographic methods and aesthetics.

Leica, a brand recognized for its superior cameras and lenses, has acquired Fjorden Electra AS, a Norwegian company that specializes in smartphone photography applications and accessories, in a calculated move to grow its mobile business division. The Leica LUX app, which can be downloaded from the App Store right now, is the first outcome of this partnership.

The Leica LUX App's features

Leica Looks: Using their iPhone images, users may emulate the renowned Leica appearance with the Leica LUX app. This implies that you can obtain the same superb, visually appealing outcomes for which Leica cameras are renowned.

Expert Tools: To help you capture better pictures, the app comes with a number of expert tools. With these capabilities, you can tweak exposure, focus, and color balance, just like you would with a conventional Leica camera, giving you greater creative control over your images.

User-Friendly Interface: The Leica LUX app is intended to be easy to use even with its sophisticated capabilities. You may utilize the app's capabilities to improve your images even if you're not a skilled photographer.

Real-Time Filters: You may use the app's real-time filters while shooting pictures. This implies that you may see the various effects your images will have before you take the shot.

Context and Cooperation

Leica and Fjorden Electra AS have partnered to combine the greatest aspects of their respective industries. Dr. Victor Henning created Fjorden Electra AS in 2020, and the company has a solid history of creating iPhone accessories and applications. Their knowledge enhances Leica's well-established reputation for superior photography.

The CEO of Leica Camera AG, Matthias Harsch, emphasized the importance of this collaboration by saying, "By acquiring Fjorden, we have combined the knowledge of two leading forces in technology advancement. Leica LUX, our first collaboratively created camera app, offers the Leica experience and its distinctive visual identity to iPhone users."

Fjorden Electra AS's founder and CEO, Dr. Victor Henning, continued, saying, "Our goal was to elevate mobile phone photography to a higher level of professionalism and fun. Our team is excited to forward this goal as a member of Leica, having long been admirers of the brand."

Upcoming prospects

Leica's larger plan to increase its market share in the mobile photography sector includes the release of this new app. In addition to developing devices like the Leitz Phone and collaborating with businesses like Xiaomi, Leica is dedicated to democratizing access to high-quality photography.

What seems to be an interesting journey for iPhone users wishing to improve their photography talents is just getting started with the Leica LUX app. With its expert features and intuitive layout, the app is poised to completely transform the way we take and process smartphone images. Get the Leica LUX app now, and use your iPhone to begin discovering the world of Leica photography.