Netflix's Ad-supported Plan has Reached 70 Million Monthly Active Customers Globally

Netflix announced on Tuesday that its ad-supported tier had surpassed 70 million monthly active users worldwide, nearly doubling from around six months ago as customers sought more economical options.

The package, which costs $6.99 per month in the United States, currently accounts for more than half of all new Netflix sign-ups in markets where it is available. In May, it topped 40 million global monthly active users.

Netflix's cheapest package without advertisements is $15.49 per month.

Some analysts have previously advised that Netflix raise costs on its ad-free options in order to entice people to upgrade to the commercial-heavy tier, which typically generates more income per user.

Netflix does not provide financial information for the ad-supported plan, and it does not expect it to be a key driver of growth until 2026. Since its introduction in late 2022, the tier has remained the same price.

On Tuesday, the firm also announced that it had signed FanDuel as an exclusive pre-game sports betting partner for its Christmas Day National Football League (NFL) games.

"This custom segment will include Netflix Christmas Gameday talent, offering analysis and predictions aligned to FanDuel's wagering odds for the games," the company announced.

All available in-game ad inventory for the two live NFL games had sold out, but Netflix teamed with advertisers such as Verizon Communications.

The company also announced that Canada had become the first country to rely completely on Netflix's advertising technology. It plans to roll out the technology internationally by 2025.