Nestle Milkmaid Celebrates Homemade Desserts with New Campaign

Nestle Milkmaid has launched its latest campaign, “Yummazing Joy of Homemade Desserts,” highlighting the joy of creating delicious treats at home with its iconic condensed milk.

Unveiled on August 6, 2025, the campaign, conceptualized by Publicis India and directed by Ram Madhvani, features a heartwarming television commercial (TVC) that captures the essence of nostalgia and culinary creativity.

The initiative also introduces a refreshed, reusable pack design, reinforcing Milkmaid’s commitment to sustainability and convenience.

The TV ad tells a cozy story of a young woman making her grandma’s special dessert with Milkmaid, bringing back all those warm family vibes.

It shows how Milkmaid can turn basic ingredients into something amazing, hitting you right in the feels. The tagline, “Yummazing Joy,” perfectly captures the excitement of baking up stuff like kheer, cakes, or payasam. Oh, and there’s a new website with over 50 dessert recipes to get you inspired.

• Nestlé Milkmaid Launches 'Yummazing Joy' Campaign Celebrating Homemade Desserts
• Milkmaid’s New Ad Blends Nostalgia and Sustainability with Reusable Packaging
• Nestlé Milkmaid Inspires Dessert Lovers with Heartfelt TVC and 50+ Recipes Online

Vineet Singh, the Dairy Director at Nestlé India, said, “Milkmaid has been a trusted companion in Indian kitchens for decades. This campaign celebrates the emotional connection people have with homemade desserts, while our new reusable pack aligns with modern sustainability goals.”  The redesigned packaging is easy to store and reuse, but keeps that same creamy Milkmaid taste everyone loves.

Publicis India nailed the vibe, mixing old-school nostalgia with a fresh, modern feel, making Milkmaid perfect for both classic and new desserts. You’ll see the campaign everywhere—TV, social media, online, and in stores. People on X are raving about the ad’s heartfelt story and the slick new pack design.

Also Read: Columbia's Bold New Ad Embraces Nature's Harsh Reality

This isn’t Milkmaid’s first rodeo—they’ve been spreading joy for years, like with their 2020 Onam campaign that encouraged sharing payasam with those in need. With “Yummazing Joy,” Milkmaid’s here to keep the good times—and great desserts—rolling in homes across India.