NBA Expands YouTube Partnership to Livestream in India

HIGHLIGHTS:

• NBA expands its partnership with YouTube to livestream games and events in India for the 2024-25 season.
• Live coverage includes regular season matches, the 2025 All-Star Game, selected NBA Playoff games, and the 2025 NBA Finals.
• NBA will stream select games on popular YouTube creators’ channels in India for better fan engagement.
• YouTube’s localised offerings will help NBA reach millions of fans across India, enhancing fan connection with teams and players.
• The NBA is available through YouTube, the NBA League Pass, and the NBA App for mobile devices to follow news and scores.

The National Basketball Association (NBA) has constructed more than ever before its present partnership in terms of content with YouTube, which will air the live action of NBA matches and marquee events in the region of India from exactly the rest of the 2024-25 season, through the NBA's worldwide YouTube channel.

Streaming adds coverage for regular season matches every week, the All-Star Game set for 2025 fronting the event, selected NBA Playoff matches, and the Finals of 2025 presented by YouTube TV. The NBA shall stream selected games and events on the channels of top YouTube creators in India.

“Expanding our collaboration with YouTube to livestream NBA games and events in India reflects our commitment to making the excitement of NBA basketball more accessible to the millions of fans across the country,” said NBA India business head of global partnerships and media Sunny Malik.  “YouTube’s significant reach and innovative, localised offerings will help us better engage fans nationwide and deepen their connection with their favorite NBA teams and players.”

This season, the year 2024-25, the NBA is being brought to life in India through the NBA YouTube channel as well as through the NBA League Pass via the NBA App on mobile devices. To catch up with everything NBA-Follow fans on, Facebook, Instagram, and X, or download the NBA App to get news, scores, stats, and schedules.