Nazara's Fusebox Games & Banijay Rights to debut Bigg Boss interactive game

Nazara Technologies, a leading gaming and sports media company, revealed that its subsidiary, Fusebox Games, will partner with Banijay Rights, the global distribution division of Banijay Entertainment, to create and release the first interactive fiction game based on Bigg Boss.

This exclusive partnership introduces the iconic reality TV show, Bigg Boss, to the interactive gaming world, providing fans with an engaging and personalized experience. Additionally, Fusebox Games is developing the Big Brother Interactive Fiction Game, based on the globally renowned reality TV format, scheduled for release in 2025.

Slated for release in 2025, the Bigg Boss interactive fiction game will let players enter the Bigg Boss house, create their avatars, and explore dynamic storylines based on the show’s most iconic moments. The game will include live in-game events synced with the TV series, branching narratives, and localized content in Hindi and various regional Indian languages, ensuring accessibility for India’s diverse audience.

Terry Lee, CEO of Fusebox, shared his enthusiasm: “Bigg Boss is a cultural phenomenon that resonates deeply across India. At Fusebox Games, we are excited to reimagine this iconic format as an immersive, interactive experience that fans can engage with in entirely new ways. This partnership with Banijay Rights underscores our commitment to delivering compelling, localised interactive fiction games that resonate deeply with audiences, not only in India but around the world."

Mark Woollard, SVP Gaming & Gambling, Banijay Rights, added: “Bigg Boss and Big Brother have captured the hearts of millions of viewers worldwide. Our partnerships with Nazara and Fusebox Games open exciting new possibilities, creating immersive ways for fans to engage with these iconic brands.”