MS Dhoni Stars in Livfast's New TVC for Smart Wi-Fi Inverter

Livfast, an energy storage brand of the SAR Group, has unveiled a new TVC featuring cricketer MS Dhoni. The advertisement highlights Livfast's smart inverter technology and emphasizes the brand's commitment to innovation and customer-centric solutions.

The TVC showcases Dhoni’s resilience, illustrating how Livfast’s smart inverter delivers uninterrupted power during critical moments. For instance, when preparing for a family dinner and the power cuts out, the Livfast inverter ensures there's no need to worry.

The new smart inverter comes with practical features designed for modern living, including power cut prediction to help users plan in advance. The accompanying app enables remote monitoring and control of power usage. For example, users can check backup time when their parents are home alone, providing added peace of mind.

Rakesh Malhotra, founder of SAR Group, shared his excitement about the campaign, “Consumer needs are constantly evolving. This new TVC embodies our commitment to understanding these evolving needs and delivering intelligent energy solutions that seamlessly integrate into the fast-paced lives of modern India. MS Dhoni perfectly embodies Livfast's spirit of reliability and innovation, just as we have consistently strived to be at the forefront of technological advancements in this sector. Our focus lies in developing cutting-edge technology that addresses real-life power challenges, empowering consumers with insights like power cut predictions to plan their days more effectively and live life uninterrupted."

Adding from his end, MS Dhoni shared: “Livfast has been a game-changer in the energy solutions space, and I'm proud to continue this journey with them. I've always admired how Livfast consistently strives to bring groundbreaking solutions for consumers, and they continue to add technologically advanced products to their portfolio that add real value to people's day-to-day lives. The new smart inverter is a perfect example of how innovation can simplify lives, ensuring no compromise especially on moments that matter.”