LG Ad Solutions Expands Global Partnership with Magnite

Magnite, an independent sell-side advertising company, declared a renewal of global relationship with LG Ad Solutions, a connected TV and cross-screen advertising company, across North America, APAC, and EMEA.  The partnership realized significant growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103 percent on the Magnite Streaming SSP.

LG Ad Solutions is utilizing Magnite’s SpringServe ad server to drive several new initiatives, including its webOS all-in-one smart platform. This collaboration provides an integrated solution that delivers highly personalized ad experiences, tailored to viewers' preferences, enhancing the overall television experience. With this expanded functionality within the LG webOS ecosystem, advertisers can effectively reach global audiences through immersive and seamless ad formats.

Magnite and LG Ad Solutions are continuously working with each other and continue using high quality demand sources to leverage efficiencies for buyers. Advertisers can now use Magnite's clear self-service application into premium video inventory purchases without compromising transparency and control. Clearline allows application from LG's proprietary first-party data to LG's supply and utilize unique ad formats on the LG Home Screen in the first half of next year. Marking the first time ever these formats will be made available in the programmatic ecosystem.

Kelly McMahon, SVP of Global Operations at LG Ad Solutions, stated, “Our partnership with Magnite has been essential in delivering high-quality, seamless ad experiences to our viewers, and this next phase brings even more potential.” 

“With the deeper integration of Magnite’s ad-serving technology across our CTV footprint, we’re enhancing ad relevance even further and enriching the connection between brands and their audiences,” he added. 

Mike Laband, SVP of Platform Revenue at Magnite, noted, “We’re excited to embark on the next phase of our relationship with LG Ad Solutions and build on the great success we’ve achieved to date.” 

“The LG team has been supportive of new ideas and testing new technology which is always a huge help when it comes to bringing novel solutions to market. We look forward to continuing to grow the partnership globally and raising the bar for ad-supported video advertising.” he expressed.