Kriti Sanon Turns 'SPF Police' in Hyphen's New Skincare Ad

Actor and entrepreneur Kriti Sanon has taken on a fun new role in Hyphen’s skincare campaign, appearing as the “SPF Police” to promote the importance of daily sunscreen use in modern skincare routines.

The campaign uses humour and relatable situations to encourage people to wear sunscreen protection regularly. In the ad, Kriti appears in a police-inspired character who steps in whenever someone forgets to apply SPF skincare products before going outdoors. The concept is designed to make skincare messaging more engaging and easy to remember.

The campaign first gained attention through teaser posts on social media marketing, which hinted that Kriti was taking on a new role at Hyphen. This created curiosity among followers, with many wondering if she was stepping away from the brand. The mystery was later solved when Hyphen revealed that Kriti had simply adopted the playful “SPF Police” persona while continuing her role as co-founder and chief customer officer.

• Kriti Sanon promotes sunscreen awareness in Hyphen’s fun SPF Police campaign
• Hyphen highlights daily sunscreen habits through Kriti Sanon’s SPF Police ad
• Kriti Sanon teams with Blinkit to promote quick sunscreen access in Hyphen’s ad

In the commercial, Kriti notices a gym-goer about to step outside without sunscreen. She quickly steps in to remind him about sun protection awareness and arranges for sunscreen to be delivered instantly through Blinkit delivery partnership. The collaboration highlights the growing role of quick commerce platforms in making skincare and personal care products easily available to consumers.

Through this campaign, Hyphen aims to make sunscreen use feel less like a skincare rule and more like a simple everyday habit. The ad also reflects the brand’s approach of combining education with entertainment to connect with younger audiences.

Hyphen has built its identity around science-backed skincare and clear communication. By using humour and a recognizable celebrity face, the brand hopes to create stronger awareness about the importance of UV protection skincare, especially in a country like India where sun exposure remains high throughout the year.

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The campaign is currently running across digital advertising campaigns and social media channels. With Kriti Sanon leading the message in a light-hearted way, the ad reminds consumers that sunscreen is not just a seasonal product but an essential part of an everyday skincare routine.