Kanupriya is Appointed Head of Talent Film Strategy by YRF

Kanupriya has been appointed Head of Talent Film Strategy by YRF Talent, a boutique talent management company that represents performers like as Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Sharvari, Sonam Kapoor, Ahaan Panday, and Vaani Kapoor.

YRF Talent is YRF's talent management section. The company is a single and exclusive advocate of some of the industry's most promising new artists across all touchpoints, including films, endorsements, events, appearances, digital, and personal public relations. It strives for an integrated approach to shaking and molding perceptions, image management for our stars, and efficient, smart, transparent delivery of bespoke solutions for partners, all driven by the creative force that is YRF. The YRF track record of discovering, grooming, launching, and building some of the industry's largest brands is living proof of its effect.

Kanupriya has over 15 years of expertise in the Indian film industry and was previously the CEO of Colour Yellow Productions. Well-known for her contributions to critically acclaimed movies like as Newton, Tumbbad, Manmarziyaan, and Shubh Mangal Saavdhan, she is praised for her support of original and powerful narratives.

In her new position, Kanupriya will oversee strategic alliances between performers, studios, producers, and platforms as well as lead YRF Talent's film division.