Johnson's Baby Marks 16 Years of Neonatal Training, Expands Support

Johnson’s Baby has completed 16 years of neonatal support in India, training more than two lakh healthcare workers to help reduce preventable newborn deaths caused by birth asphyxia. The company shared the milestone through its ongoing partnership with leading paediatric associations focused on improving neonatal survival.

Birth asphyxia remains a major cause of neonatal deaths in India, with an estimated 1.25 lakh newborns dying within the first 24 hours of birth each year. Many of these deaths occur due to delayed intervention or lack of proper resuscitation techniques, particularly in low-resource settings.

The training initiative uses the Neonatal Resuscitation Protocol (NRP), a structured and evidence-based method designed to help medical workers respond correctly within seconds after birth.

Paediatricians, nurses and midwives from both government and private health facilities continue to participate in the programme to strengthen response capabilities during high-risk deliveries.

• Johnson’s Baby Marks 16 Years of Neonatal Training and Expands Programme
• Over Two Lakh Healthcare Workers Trained as Johnson’s Baby Strengthens Neonatal Support
• Johnson’s Baby Scales Neonatal Resuscitation Training to Reduce Preventable Infant Deaths

Manoj Gadgil, Business Unit Head – Essential Health and Skin Health, and VP Marketing at Kenvue India, said that a newborn’s survival is often determined by actions taken in the first minute after birth. He added that the company’s objective is to support healthcare systems and enable safer outcomes for newborns across the country.

To accompany the milestone, Johnson’s Baby released a digital film created by DDB Mudra. The film is set inside a small-town delivery room where a newborn initially fails to cry, and a trained healthcare worker successfully uses resuscitation steps to revive the baby. The narrative features a contemporary version of the Indian cradle song “Sohar,” sung by Malini Awasthi. Streaming proceeds from the song will go toward expanding the neonatal training effort.

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Johnson’s Baby said the commitment will continue, with the aim of supporting more workers and families and improving neonatal care access at scale across India.