JioHotstar Teams Up with Nielsen for Advanced Ad Measurement

HIGHLIGHTS:

• JioHotstar has partnered with Nielsen to improve ad measurement and transparency ahead of Tata IPL 2025.
• Nielsen will provide advanced analytics through solutions like Nielsen ONE Ads and Volumetric and Reach Analysis to enhance campaign performance insights.
• Advertisers will be able to use the Nielsen One dashboard to track key metrics such as impressions, clicks, campaign reach, and on-target reach.
• The collaboration focuses on redefining how advertising is measured across India’s growing digital and OTT platforms.

A media company, Nielsen, has partnered with a media and entertainment company, JioStar, to offer advanced analytics solutions to its OTT platform JioHotstar ahead of the Tata IPL 2025. The aim of the collaboration is to bolster campaign measurement and introduce transparency to an Indian media company. Nielsen will develop a data pipeline that puts all its insights into measuring advertisers' campaign performance on JioHotstar while infusing it with their own audience measurements and first-party data. The project will enable advertisers and agencies to optimize their campaigns with TATA IPL 2025.

Nielsen will measure viewership and performance of advertisements on JioHotstar through solutions such as Nielsen ONE Ads and Volumetric and Reach Analysis. By using the Nielsen One dashboard, advertisers can gain metrics including impression and clicks, campaign-reach, and on-target reach. The initiative is aimed at better advertising measurement and transparency.

Commenting on the partnership, Ishan Chatterjee, chief business officer, sports revenue, SMB and creator, JioStar said, “Through our association with Nielsen, we aim to redefine how advertising on Digital/ OTT is measured and delivered across India’s most iconic entertainment and sports properties. As one of the largest streaming platforms in the country, JioHotstar is committed to providing advertisers with cutting-edge solutions that enhance transparency and precision. The collaboration is another step towards delivering unparalleled value to our partners during Tata IPL 2025 and beyond.”

Arnaud Frade, president, (commercial), Asia, Nielsen said, “As a trusted leader in audience measurement for over 100 years, Nielsen is committed to supporting the evolving needs of advertisers with data-driven insights.”

“Our collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges. With this, we aim to bring more transparency and accountability to digital ad measurement. Together, we are shaping the future of India’s rapidly evolving media landscape, helping advertisers to make more informed and data-driven decisions that should ultimately drive better outcomes in a dynamic digital environment,” he further added.