Jasprit Bumrah fronts Sunfeast YiPPee! Magic Masala Campaign

Indian fast bowler Jasprit Bumrah is featured in the latest Sunfeast YiPPee! Magic Masala advertising campaign, built around the central idea “Eat Like No One Is Watching campaign.”

The film shows Bumrah in a laid-back setting, enjoying a bowl of YiPPee! Magic Masala noodles with simple, unguarded enjoyment, reinforcing the campaign’s core message about the pure pleasure of eating without self-consciousness.

The campaign, conceptualised by Ogilvy advertising campaign, positions Bumrah outside his usual competitive environment. In the film, he savours YiPPee! noodles in a relaxed, informal atmosphere, focusing on the sensory experience of eating rather than performance or image.

This contrast between his professional persona and the candid food moment highlights the campaign’s theme of letting go and enjoying good taste fully, strengthening the Sunfeast YiPPee! advertisement narrative.

• Jasprit Bumrah stars in Sunfeast YiPPee!’s Eat Like No One Is Watching campaign
• Sunfeast YiPPee! shows Bumrah enjoying Magic Masala noodles off the field
• New YiPPee! ad highlights pure food joy with a relaxed Jasprit Bumrah

Bumrah commented on the project, saying he appreciated the straightforward nature of the shoot, where he could simply eat and enjoy his favourite noodles without any imposed performance. His involvement gives audiences a view of the cricketer in a more relatable, off-field context, reinforcing the value of Indian cricket star advertising and celebrity brand endorsement India.

From the brand’s perspective, the “Eat Like No One Is Watching” campaign aims to connect with consumers through an authentic depiction of enjoyment that many people experience but rarely see in advertising. Suresh Chand, Vice President & Head of Marketing – Snacks, Noodles & Pasta at ITC Ltd, noted that the ad captures a fun, spontaneous side of Bumrah that audiences may not have seen before, strengthening the positioning of the ITC Sunfeast brand.

A spokesperson from Ogilvy explained that the creative goal was to portray genuine, unscripted moments that resonate with viewers, using Bumrah’s natural interaction with the product as the focal point, aligning with trends in instant noodles campaign India.

Also Read: Hershey's Valentine Campaign Turns PDA Hesitation into Chocolate Momen

The campaign has been released across digital platforms and marks a continued effort by Sunfeast YiPPee! to build relevance through everyday moments and food brand digital campaign storytelling.