ITV Network Appoints Akshansh Yadav as CPTO for Digital Business

HIGHLIGHTS:

• Akshansh Yadav appointed CPTO at ITV Network to lead digital business growth.
• Yadav brings over a decade of media experience from brands like ABP News and Zee News.
• He led digital transformation at Zee Media, enhancing apps and driving user engagement.
• Yadav has expertise in fintech, direct-to-consumer models, and machine learning.
• Focus on AI-driven, personalized content to boost audience experience and digital success.

ITV Network has appointed Akshansh Yadav as CPTO for its digital business. Yadav, a media veteran with over a decade of experience, has worked with major brands like ABP News, Zee News, and India Today Group, his most recent association.

His knowledge of fintech and direct-to-consumer capabilities stems from Canara HSBC Insurances, where he led the creation of their digital commercial initiative in India. Similarly acquired from Insurance Dekho, he also gained through working at Car Dekho.

As CPTO at IDPL (Zee Media), he spearheaded digital transformation, launching revamped WION News and Zee Business mobile apps, along with the DNA site, driving higher traffic and user engagement.

Yadav is a computer science engineer from Rajasthan Technical University and holds an MBA from MICA, India’s top business school. He also holds a licentiate degree in Machine Learning from Harvard University.

He has led the development of digital products centered on content personalization and recommendations, enhancing user engagement and driving revenue growth.

Speaking on his appointment, Akshansh Yadav stated, "I am honoured to join ITV Network as the CPTO at such a pivotal time when digital media is evolving at a breakneck speed. My focus shall be on leveraging cutting-edge Artificial Intelligence to create personalised content experiences that resonate with our audience. In an era where user engagement is paramount, I am excited to drive innovative solutions that shall not only enhance our offerings but also contribute to our growth and pivot us to the next orbit of success in the digital media landscape".

“Akshansh’s unique blend of media expertise and technological acumen will drive innovative solutions that elevate our audience's experience and strengthen our market position.”, said Abhay Ojha, chief executive officer for TV, print, digital and sports league business at ITV. He further added, “His proven track record in digital transformation and AI will empower ITV Network to deliver personalised content experiences that resonate with our audience and elevate our digital strategy."