IPL 2025 Ad blitz Heats Up as JioStar yes 'Super Bowl Moment'

With IPL fever gripping the country, JioStar is set to launch the second edition of Brand Spotlight, an advertising campaign designed to dominate the "golden window" of the tournament's first six overs. This strategy will give select brands maximum visibility at a time when audience engagement is at its peak.

For the first time, this ad slot will extend beyond digital platforms to linear TV, providing sponsors with unprecedented viewership during the IPL opener on Star Sports. Some of the top brands that have secured these high-impact slots are My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Sprite, Dream 11, TVS, Asian Paints, MRF, Joy Consumer Products, and CaratLane.

JioStar believes Brand Spotlight is establishing a new standard for premium advertising in India by creating an IPL equivalent to the Super Bowl's iconic ad slots.

"The opening match of the IPL is a watershed moment in India's sporting calendar, commanding unprecedented audience attention. Brand Spotlight puts brands at the center of this excitement, offering a one-of-a-kind platform for engaging millions at scale," said Ishan Chatterjee, JioStar's Chief Business Officer - Sports Revenue, SMB and Creator. "At JioStar, we are offering exclusive opportunities across TV and digital, enabling advertisers to turn campaigns into cultural moments that resonate far beyond the first ball."

JioHotstar will feature a special Brand Spotlight content tray for the first time, allowing creative teams and brand leaders to exchange insights about their IPL campaigns. This will give viewers an inside look at the strategic and creative thinking that goes into some of the most well-known IPL commercials.

Last year, six major brands took advantage of this slot during the IPL 2024 opener between KKR and RCB, using the uninterrupted format to maximize engagement. Unlike traditional ad breaks, these brands benefited from appointment-driven visibility, which ensured they captured the audience's full attention.