Harshit Sahni Promoted to Senior Director at Warner Bros. Discovery

Warner Bros. Discovery has officially announced the promotion of Harshit Sahni to the position of Senior Director – Cluster Revenue Head – Factual & Lifestyle, Eurosport, International Business for South Asia.

In this expanded role, Sahni will now be responsible for overseeing ad sales across all factual and lifestyle channels, Eurosport, International Business, and Discovery+ for the South Asia region. This strategic move comes after the extension of his responsibilities in September 2024, when he was entrusted with the leadership of advertising sales across these diverse verticals, further strengthening his leadership role within the company.

Sahni previously served as the Director – South Asia (TV and OTT) at Warner Bros., where he played a key role in driving the company's success in the region. Before this, he spent six years at Discovery Inc., where he contributed significantly to the company’s growth and expansion in South Asia. With a wealth of experience in the media industry, Sahni has also held prominent roles at major organizations such as Sony Entertainment, Star, and Zee Media, further cementing his expertise and influence in the sector.

Sahni’s appointment underscores Warner Bros. Discovery’s continuous efforts to reinforce its leadership team and enhance its commercial strategies, particularly in the rapidly evolving and highly competitive South Asian media landscape, positioning the company for greater growth and success.