Haldiram's Launches 'Do Dooni Mithaas' Campaign for Raksha Bandhan 2025

Haldiram’s, India’s beloved sweets and snacks brand, has unveiled its heartwarming Raksha Bandhan campaign, Do Dooni Mithaas, celebrating the cherished bond between siblings.

Launched ahead of the festival on August 9, 2025, the campaign emphasizes doubling the sweetness of sibling love through thoughtfully curated gift hampers, as announced on the brand’s social media and reported by afaqs!.

Raksha Bandhan is that special time when brothers and sisters share love, laughs, and maybe a few playful jabs.

 Haldiram’s is making it extra memorable with six awesome Rakhi gift hampers: Khushiyon Kaa Bandhan Hamper, Pyaar Kaa Tohfa Hamper, Rishtoh Kaa Bandhan Hamper, Harmony Box Hamper, Rakhi Delight Hamper, and Indulgent Delight Hamper.

• Haldiram’s Do Dooni Mithaas Campaign Adds Extra Sweetness to Raksha Bandhan 2025
• Celebrate Sibling Love with Haldiram’s New Rakhi Hampers and Heartfelt TV Ad
• Haldiram’s Launches Festive Gift Hampers Blending Traditional Sweets and Trendy Treats

These packs are loaded with classic treats like Gulcrunch Laddu and Bubblegum Peda, plus cool new bites like Dry Fruit Marzipan Square, Pistachio Almond Marzipan, and Gluten-Free Fig Almond Cookies. And for those who can’t resist savory snacks, there’s Multigrain Lavash and Cherish Sundried Tomato Crackers to munch on.

Kailash Agarwal, Haldiram’s Retail President, shared, “Raksha Bandhan is a celebration of timeless sibling bonds filled with love and memories. Our Do Dooni Mithaas campaign aims to make this festival unforgettable by offering gifts that reflect warmth and affection.” This follows their super popular 2024 campaign, Rakhi ka Bandhan Manao, Bhar ke Pyaar Jatao, which had everyone talking with its heartfelt vibe and awesome hampers.

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The campaign’s TV ad nails the sibling dynamic—fun, heartfelt, and totally relatable—paired with Haldiram’s tagline, Samay Sambandhon ka Naam - Haldiram’s. You can grab these hampers in stores or online, perfect for gifting this festive season. Mixing old-school flavors with trendy new ones, Haldiram’s is keeping the festive spirit alive and making sibling bonds even sweeter.