Gozoop Creative Digital Secures IML Social Media Mandate

HIGHLIGHTS:

• Gozoop Creative Digital has secured the social media mandate for the International Masters League (IML), starting February 22.
• The IML features legendary cricketers like Brian Lara, Sachin Tendulkar, Yuvraj Singh, and more.
• Gozoop will enhance IML’s visibility across platforms like Facebook, Instagram, X, LinkedIn, and YouTube.
• The agency will create behind-the-scenes content, including player interactions and ground coverage.
• The goal is to craft engaging narratives that connect with cricket fans and create immersive social experiences.

Gozoop Creative Digital, Gozoop Group's creative wing, won the social media mandate for International Masters League (IML). From February 22, the global cricket league has cricketers such as Brian Lara, Sachin Tendulkar, Yuvraj Singh, Jonty Rhodes, Shane Watson, Chris Gayle, and Kumar Sangakkara participating. The month-long tournament has six teams playing a league-to-knockouts format across three venues.

Gozoop Creative Digital will design a social media strategy to make IML more visible, engage with people, and be present on Facebook, Instagram, X, LinkedIn, and YouTube. The agency will generate web content including ground coverage, behind the scene action and meeting with cricket players including Sachin Tendulkar, Yuvraj Singh, Kumar Sangakkara, Jonty Rhodes, Lendl Simmons, Monty Panesar, and Chris Gayle. Through collaborations with player management, Gozoop intends to make content that resonates with the players and fans.

Speaking on the mandate win, Amisha Gulati, president, Gozoop Creative Digital, said, "Cricket is more than just a sport in India; it’s an emotion that connects millions. With the International Masters League, we have a unique opportunity to bring together legendary cricketers and passionate fans through powerful storytelling and engaging social experiences. With the International Masters League, we have a unique opportunity to tap into the immense admiration for cricket's legendary players, whose iconic careers have shaped the sport’s history. By combining their star power with India's unwavering love for these cricketers, we aim to create compelling storytelling and immersive social experiences that resonate with fans on a personal level. At Gozoop Creative Digital, we thrive on crafting narratives that spark conversations, and we are excited to partner with IML to make this league an unmissable event on social media.”  

Melroy D'souza, CEO, PMG Sports, International Master’s League underscores, “Our vision is to create an immersive experience that resonates with cricket fans globally, and Gozoop Creative Digital’s expertise in crafting engaging and impactful digital narratives will help us achieve that. Their strategic approach will ensure that the International Master’s League not only reaches a wider international audience but also builds a strong, interactive community of cricket enthusiasts.”