Google Teases Apple in Fun Pixel 10 Ad

Google’s latest ad for the upcoming Pixel 10 smartphone series takes a playful jab at Apple’s delayed Siri and AI upgrades, set to the catchy tune of Dr. Dre’s The Next Episode.

In the 31-second spot, Google suggests that if you bought a phone expecting new features that are still “coming soon” after a year, it might be time to “just change your phone.”

The ad comes at a time when AI is a hot topic in the smartphone world. A Bloomberg report recently quoted Apple CEO Tim Cook, who called the AI revolution as game-changing as the internet or smartphones themselves.

But Apple’s AI plans hit a snag. According to The Times of India, Apple’s software head, Craig Federighi, admitted their initial AI efforts weren’t reliable enough to meet Apple’s high standards, causing delays in rolling out updates for Siri on the iPhone 16.

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Google seizes this opportunity to highlight the Pixel 10’s AI capabilities, urging viewers to “ask more of your phone.” With the Pixel 10 launch approaching, Google is clearly positioning its phone as a strong competitor, ready to deliver the AI features consumers want without the wait.

The ad taps into the growing rivalry between Google and Apple as both companies race to dominate the AI-powered smartphone market. Google’s lighthearted dig not only promotes the Pixel 10 but also paints Apple as lagging behind in the AI game. As smartphones increasingly rely on AI to stand out, this ad is a clever move to win over consumers eager for cutting-edge technology.

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With the Pixel 10 set to challenge Apple’s iPhone 16, Google’s ad is a bold first strike in what promises to be a fierce competition. While Apple works to perfect its Apple Intelligence platform, Google is betting that its ready-to-go AI features will convince users to make the switch.