Google Invests Rs 10 Crore in Rigi's Digital Entertainment Push

Creator economy startup Rigi has raised Rs 10 crore from Google International through an allotment of preference shares, according to regulatory filings reviewed by Entrackr. The investment values the company at approximately Rs 670 crore post-money and gives Google a 1.43% stake in the startup.

The funding comes as Rigi expands its presence in the digital content and entertainment market, building on its creator monetisation platform and short-form video offering, Rigi TV. The investment also marks Google's entry into the company's shareholder base.

Rigi Strengthens Its Presence in the Creator Economy

Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi initially focused on helping content creators, influencers and celebrities turn their online audiences into revenue-generating communities.

The platform enabled creators to establish paid communities on WhatsApp and Telegram, manage subscriptions and sell digital products such as online courses, webinars, workshops and one-to-one mentorship sessions. Through a transaction-based model, Rigi earned fees on activities facilitated through its platform.

By providing tools for direct audience engagement and monetisation, the company sought to help creators build revenue streams beyond traditional brand partnerships and advertising.

Rigi TV Expands into Short-Form Digital Entertainment

Rigi has extended its business into digital entertainment through Rigi TV, a short-form video platform offering bite-sized content, including original shows and micro-dramas.

The platform allows audiences to consume short-form entertainment, while its revenue model combines advertising with in-app purchases. Its entry into this segment reflects the company's expansion from creator-focused monetisation services towards content distribution and digital entertainment.

The combination of creator communities, subscription-based offerings and short-form video gives Rigi a presence across multiple parts of the digital content ecosystem.

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Google Acquires 1.43% Stake in Rigi at Rs 670 Crore Valuation

According to the regulatory filings, Rigi's board approved the allotment of 1,543 preference shares to Google International at Rs 61,796 per share, raising Rs 10 crore. The transaction values the startup at approximately Rs 670 crore on a post-money basis.

Rigi had previously raised around Rs 100 crore in January 2023 in a funding round led by Elevation Capital. Existing investors, including Accel, Stellaris Venture Partners and Sequoia Capital, also participated in that round.

The latest investment adds Google to Rigi's shareholder base as the company continues to develop its creator economy and entertainment offerings.