Federal Bank Launches Anthem to Boost Cybersecurity Awareness

Federal Bank has released a lively anthem for its TwiceisWise campaign creating the second leg of its nationwide awareness program in cybersecurity.

The campaign, initiated in 2021 and conducted in partnership with the Indian Cyber Crime Coordination Centre (I4C) under the Ministry of Home Affairs aims to spread a clear but strong message: pause, verify, think twice before doing any action online.

Composed and produced in-house, the anthem adapts such serious guidance into a form easily quoted and shared, which can spread across social media, YouTube, and traditional events.

With scammers showing up everywhere in the digital space of India, TwiceisWise is a service to remind people that it only takes a single wrong click to lose money or personal details.

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This fun, cheerful atmosphere of the anthem is what makes remembering to be cautious really easy and makes the otherwise serious subject matter something you will definitely want to talk about. The campaign reached 17 cities including Delhi, Mumbai, Bangalore, and Chennai with radio promotions, road tours, community gatherings and talks at 85 schools and colleges and cool social media challenges such that curious minds had a constant buzz.

K V S Manian, Federal Bank’s MD and CEO, summed it up: “In this digital age, a single click can inadvertently lead to fraud. Through ‘Twice is Wise,’ we urge everyone to stop, verify, and think again before acting online. A few extra seconds can save us from a lifetime of regret.” Rajesh Kumar, I4C’s CEO, agreed, saying, “Informed citizens can prevent countless digital frauds by staying alert and acting wisely,”

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Tied to global efforts like Cybersecurity Awareness Month in October, Federal Bank’s anthem makes staying safe online feel less like a lecture and more like a vibe. It’s a fun way to remind everyone that a little caution can go a long way in keeping your digital life secure.