FanCode to Exclusively Stream Debut Season of World Pickleball

FanCode, the digital sports destination, will stream exclusively the first season of the World Pickleball League. The partnership marks another step forward in the pursuit of FanCode to expand its diverse sports offerings as well as creating a platform catering to India's fast-growing community of pickleball enthusiasts.

The league is to take place at the world's iconic venue CCI Mumbai from 24th of January to the 2nd of February, witnessing world-class athletes hailing from diverse corners of the globe. Amongst tennis, badminton, and a touch of table tennis, this game represents a sport that happens to be among the world's most rapidly evolving - pickleball has managed to make everyone around feel energetic.

FanCode is the exclusive rights holder to live-stream the tournament only on its app and website, making all matches easily available for viewing anywhere, anytime on multiple devices through live coverage and on-demand highlights.

Yannick Colaco, co-founder of FanCode, expressed his excitement, “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”

Gaurav Natekar, co-founder and CEO, World Pickleball League, said, "FanCode's rapid rise as one of the favorite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. FanCode has become a go-to source for everything related to sports, and by streaming the World Pickleball League, we aim to make the sport a household name. We are proud to collaborate with a team that shares our passion for the sport and look forward to kicking off the league with great excitement."

Star-studded team ownership further elevates the glamour quotient of the league. Teams include the Chennai Super Champs, owned by actress Samantha Ruth Prabhu, the Bengaluru Jawans, co-owned by director Atlee and his wife Priya Atlee, Pune United, co-owned by actors Riteish and Genelia Deshmukh along with corporate leaders, and Team Mumbai, owned by Swiggy.

Pickleball is catching up across India, and the World Pickleball League is going to fuel the sport further and captivate audiences all over the country.