Excel Entertainment and Trigger Happy Studios Sign Multi-Film Agreement

Excel Entertainment and Trigger Happy Studios have secured a major multi-film deal, primarily concentrating on theatrical releases while also considering streaming opportunities.

Launched last year by global advertising giant Hakuhodo and led by Amit Chandrra, Trigger Happy Studios is now focusing on producing and distributing feature films and international co-productions that push storytelling boundaries. Meanwhile, Excel Entertainment, co-founded by Farhan Akhtar and Ritesh Sidhwani, is known for its craze epitome such as Dil Chahta Hai, Zindagi Na Milegi Dobara, and Gully Boy, shaping the cinema over two decades of success and experience in the Indian entertainment industry.

Farhan Akhtar, Co-founder of Excel Entertainment said, “We’ve enjoyed a creative partnership with Amit Chandrra and Trigger Happy for over a decade. Their consistent ability to produce compelling trailers for our films has always impressed us.”

Ritesh Sidhwani, Co-founder of Excel Entertainment said, “This collaboration marks a new chapter as we join forces to produce films together. Our aligned creative sensibilities and shared vision make this partnership a natural progression. Together, we aim to create captivating stories that engage and entertain audiences around the world, offering fresh and exciting content that speaks to a global audience.”

Amit Chandrra, CEO of Trigger Happy Studios, shared “Partnering with Excel Entertainment is a collaboration born from mutual respect and a shared vision. We are thrilled to join forces with like-minded individuals who value authentic narratives as much as we do."

The partnership has already brought together a team of directors working on content across multiple genres. The first project from this collaboration will be announced soon, with production expected to start in the coming months.