Datawrkz Acquires 100% Share in UK-based Growth Marketing Agency, Space & Time

Nazara Technologies' subsidiary, Datawrkz, acquired a 100% share in Space & Time, a UK-based growth marketing agency, for roughly Rs 52.3 crore ($6.2 million) in cash and stock.

This acquisition is consistent with Datawrkz's aim to extend its presence in Europe and North America, thereby increasing its position in the worldwide digital advertising market.

The acquisition combines Space & Time's expertise in growth marketing, media, and technology with Datawrkz's programmatic advertising engine. This collaboration intends to provide sophisticated digital advertising solutions, with a special emphasis on increasing reach and effect in the European and UK markets.

Additionally, the acquisition enables Space & Time to use Datawrkz's technology to design more efficient campaigns, opening up new growth potential in Europe and North America.

Earlier this year, Chris Jones, CEO of Space & Time, was honored with the BIMA 100's 'CEO and Leaders' award. "The company was founded on very specific principles that centered on the success of its clients. I'm happy to report that they are more essential to our values than ever before. Finding an investor who shares our passion for client-centricity was the challenge, and we were able to do so with Datawrkz. This was a perfect fit because we are two specialized, quickly growing businesses. As we expand, this deal's investments in crucial areas like data and technology will help to future-proof our clients' companies. As we work with Datawrkz to give clients new opportunities, the deal represents an exciting new chapter in the Space & Time story. We're looking forward to everything that comes next", Jones said.