Coldplay's Disney+ Hotstar Concert Hits 8.3M Views and 165M Minutes

Disney+ Hotstar broadcasted Coldplay's "Music of the Spheres World Tour" concert live from Ahmedabad on January 26, 2025. The live stream garnered 8.3 million views and accumulated a total of 165 million minutes of watch time.

Viewers from Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal accounted for 85 percent of the total viewership. Disney+ Hotstar’s streaming technology provided a premium digital experience with Dolby 5.1 audio, allowing audiences to enjoy the concert from the comfort of their homes.

Commenting on the success, Sanjog Gupta, CEO-Sports at JioStar, stated, “At Disney+ Hotstar, we specialise in delivering compelling and immersive coverage of large-scale live events. We're continually striving to serve elevated experiences combining our strength in story-telling with the power of shared emotional connections. Coldplay Live is a perfect example of how we bring world-class live entertainment and the power of unmissable, shared moments to millions across India.”

Kiran Mani, CEO-Digital at JioStar, said, "At Disney+ Hotstar, curating live-streaming experiences goes beyond business. Our unparalleled reach driven by our vision to empower audiences makes it imperative for us to deliver premium high value entertainment experiences for our users. The overwhelming response to Coldplay’s Music of the Spheres live stream is a testament to our commitment to democratizing access to premium experiences, breaking barriers, and redefining how India is entertained.”

Further, he added "This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live entertainment.”

Disney+ Hotstar launched a comprehensive integrated marketing campaign aimed at Coldplay fans and new users, encouraging them to enjoy the band's live performance. The campaign featured a wide-reaching cross-channel strategy, massive watch parties, and interactive on-platform experiences.

During the on-platform interactivity, Coldplay lyrics were seamlessly integrated, enabling fans and viewers to actively engage with the performance in real-time. Influencers also jumped in, rallying their large followings and hosting watch parties, which helped cultivate a sense of community and heightened excitement on Disney+ Hotstar.

The campaign's integrations and high-impact placements across platforms like BookMyShow, Swiggy, Spotify, YouTube, and others were designed to reach and engage those who missed out on securing tickets.

Disney+ Hotstar utilized cutting-edge streaming features and an engaging pre-live segment to deliver an interactive experience for viewers. The livestream provided a powerful, data-driven platform to engage a wide audience effectively.

With Jameson Ginger Ale as the co-powered sponsor, Cisco as the livestream event partner, and Courtyard by Marriott as the associate sponsor for the livestream.