Coca-Cola Unveils New Global Brand Identity Across 200 Markets

Coca-Cola has introduced a new global brand identity that will be rolled out across more than 200 markets. The refresh aims to create a more consistent brand experience across packaging, retail stores and digital platforms.

Highlights:

• The new design strengthens Coca-Cola's iconic brand elements while creating a more consistent global identity.
• Coca-Cola Zero Sugar will feature updated packaging with larger branding and a refreshed black design.

The refreshed identity will be introduced across Latin America, Europe, the Middle East and Asia. It will cover product packaging, retail displays, cooling equipment and digital platforms.

The company said the update builds on Coca-Cola's existing brand assets instead of introducing a completely new look.

The refreshed identity gives greater visibility to Coca-Cola's signature red-and-white colour palette, Dynamic Ribbon, Arden Square and Spencerian script.

Coca-Cola Zero Sugar will also receive a new look. The updated packaging includes larger "Zero Sugar" text, a black Dynamic Ribbon on cans and black bottle caps on PET bottles to improve product recognition.

According to Arnab Roy, President, Coca-Cola Global Category, the refresh is designed to strengthen the brand while keeping its familiar identity intact. Along with the visual refresh, Coca-Cola has introduced a new Brand Center and Design Intelligence tools for its marketing, design and agency teams.

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The company said these tools will help maintain consistent branding across global markets while making it easier to manage future campaigns and product launches.

With one unified visual identity across more than 200 markets, Coca-Cola aims to deliver a more recognisable and consistent brand experience for consumers worldwide.