Cadbury Dairy Milk Unveils Milkinis Creme-Filled Bar in India

Mondelez India has brought something exciting to chocolate lovers with the launch of Cadbury Dairy Milk Milkinis, a new crème-filled chocolate bar. This tasty treat combines the classic, smooth Cadbury Dairy Milk chocolate with a creamy milk filling, creating a light and indulgent snack perfect for today’s busy lifestyles.

Milkinis comes in two handy sizes: a 17g single bar for ₹20 and a 34g twin-bar pack for ₹40. It’s designed for people who want a quick, delicious bite, whether they’re enjoying it solo or sharing with friends. Aimed at younger, urban folks, Milkinis fits right into the growing trend of convenient, on-the-go snacking.

To spread the word, Mondelez India has rolled out a fun, multi-channel campaign. You’ll see Milkinis on TV, across social media, and through influencer partnerships. The TV ad captures the joy of biting into the creamy, chocolatey bar, inviting everyone to try this fresh twist on a Cadbury favorite. It’s all about celebrating those little moments of happiness that Cadbury is known for.

• Cadbury Dairy Milk launches Milkinis crème-filled chocolate in India
• Mondelez India debuts Milkinis bar with creamy filling for quick snacks
• New Cadbury Milkinis offers indulgent crème-filled treat at ₹20, ₹40

“Cadbury Dairy Milk Milkinis is our response to changing consumer habits,” said a Mondelez India representative. “We’ve crafted a product that blends the familiar taste of Dairy Milk with a novel crème-filled experience, perfect for today’s fast-paced lifestyle.” This launch builds on Cadbury’s track record of creative products like Silk Mousse, Hint O’Mint, and the Biscoff collaboration, keeping the brand at the top of India’s chocolate game, where it holds a 66% market share.

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Industry insiders say Milkinis is a smart move to capture the premium snacking market. With its affordable price and vibrant campaign, it’s likely to become a go-to treat for chocolate fans across India. Cadbury Dairy Milk continues to win hearts, proving once again why it’s the country’s favorite chocolate brand.