boAt Teams Up with RCB Players to Promote 'Aavante Soundbar' Clarity

Advertising is a vast sea. One cannot survive in it unless they are involved in creative thoughts and new adventures. With much of advertising at present becoming monotonous, only a few brands try to analyze the culture of the present times and break the norm of following a trend. Advertising is not just about the marketing of the product but also about creating an experience.

If we look back in time, we remember many advertisements because of their jingles, taglines, or characters in the advertisements, even though we never thought of buying such products. There are still a few advertisements that we try to visit from time and again belonging to another timeline, just because of their entertainment. All such advertisements, which make the audiences yearn to go back and visit it, irrespective of timeline, increase the shelf life of the brand.

Recently, one such brand that attempted to do the same with their advertisement is boAT. The brand designed a new campaign strategy for their Aavante soundbar. The new campaign, ‘Real se Bhi Clear,’ promotes their soundbar with IPL team RCB. The campaign, designed with the IPL season in mind, will always be revisited in all the future seasons of the IPL.

To add it, the team selection for the campaign denotes the product image. With RCB having powerful gameplay, the soundbar will resonate with the same. Ideas like this will not only create strong brand visibility but also build moments, making it easy to connect with audiences. The brand tried to connect with fans by recreating the Cricket environment and the excitement it brings to the fans through the visual storytelling, accompanied by the boAT sound system.

The brand followed the pop culture of the audiences, creating an impactful narrative for the brand's establishment among the sports audience. This move will extend the brand's shelf life in the competitive, unstable market.