Birla Estates, the real estate arm of the Aditya Birla Group, has launched a new campaign titled ‘Built with All Heart’ campaign in partnership with the Gujarat Titans for the 2026 season of the Indian Premier League.
The Birla Estates campaign is designed to connect with audiences on an emotional level by combining the idea of building homes with the passion people feel for cricket. Instead of focusing only on visibility, the brand is aiming to create customer engagement through meaningful and memorable experiences.
Planned as a season-long initiative, the campaign will run across digital marketing platforms, social media, and on-ground activities. It will include interactive experiences such as match-day engagements, exclusive access opportunities, and fan-driven contests. These efforts are meant to bring people closer to both the brand and the sport, strengthening overall brand engagement.
- Birla Estates launches ‘Built with All Heart’ IPL campaign
- Gujarat Titans partnership boosts brand engagement strategy
- Real estate brand taps cricket for emotional storytelling
At its core, the campaign highlights a simple idea — that homes, like successful cricket teams, are built with care, dedication, and attention to detail. By drawing this comparison, Birla Estates is reinforcing its focus on real estate marketing and emotional storytelling.
Speaking about the initiative, Anitha Krishnan, Head of Marketing at Birla Estates, said the campaign reflects the company’s belief that a home is more than just a physical space. According to her, it represents emotions, memories, and thoughtful design. She added that the brand wants to go beyond traditional advertising and focus on experiential marketing.
Arvinder Singh, COO of the Gujarat Titans, also highlighted the importance of engaging fans beyond the game. He noted that cricket today is not just about what happens on the field, but also about how teams connect with their supporters, enhancing sports marketing strategies.
Birla Estates’ association with the Gujarat Titans reflects a broader shift towards IPL sponsorship models that prioritise storytelling and interaction. As the season progresses, the campaign is expected to expand with more activities, strengthening fan engagement and building long-term relationships.
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Overall, the initiative underlines the growing importance of brand storytelling and innovation in modern marketing approaches.
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