Bigg Boss Season 18 Hits 205 Million Views Across Platforms

Hindi reality show Bigg Boss' Season 18 has been viewed 205 million times across Colors TV and Jio Cinema. During its four-month run, the season saw 112 billion viewing minutes racked up with heavy digital engagement across social media channels 5.6 billion views and an additional 2.9 billion views on Jio Cinema.

Ajit Varghese, Head of Revenue - Entertainment & International, Jio Star stated, "Year after year, Bigg Boss continues to redefine entertainment, engaging audiences like never before. The show’s growing popularity and unparalleled reach make it the ultimate platform for brands seeking deeper audience connections and a competitive edge in the marketplace. We are thrilled with this season’s overwhelming response and look forward to raising the bar even higher."

Bigg Boss draws an audience connection through its various editions in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali in the Jio Star network property. The show truly represents societal dynamics that can be marked in its continued significance, outstanding performance.

Season 18 introduced the tagline 'Bigg Boss Jaante Hain', where Bigg Boss predicted contestants’ futures, with the theme “Time Ka Tandav” adding suspense, strategy, and surprises.

The season 18 was supported by brand partners like Belavita, Vaseline, Parle Hide & Seek, Ching's Schezwan Chutney, Berger Paints, and many more. Digital engagement was driven through partnerships with Vimal, Housing.com, Oppo, LG Hot & Cold AC, and Rapido Cabs.

The success of Bigg Boss Season 18 reinforces the position of the show as a leading reality television offering in India and raises expectations for further seasons.

The available data on TV viewership is from Broadcast Audience Research Council TG 2+ for All India for COLORS SD+HD, Original+ Repeat from 6th October 2024 to 20th January 2025: TV+OOH TV+Mixpanel and Individual Platform Insights (YouTube, Meta, X) |Mixpanel.