Ayushmann Khurrana Named as Brand Ambassador for FICCI Frames

This year, FICCI Frames is all set to celebrate its 25th anniversary and has Bollywood actor Ayushmann Khurrana proudly named as the brand ambassador of this prestigious event.

The Silver Jubilee edition of FICCI Frames will highlight the theme "RISE: Redefining Innovation, Sustainability, and Excellence." This theme underscores the commitment of the event towards shaping narratives, inspiring creativity, and driving transformation in the media and entertainment sector.

Ayushmann Khurrana expressed his excitement, adding, “It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year! As someone who came to Mumbai with just dreams in my eyes, I’m deeply humbled to represent an industry that has given me so much. I look forward to championing disruption, celebrating innovation, and showcasing the excellence that defines Indian entertainment."

FICCI Frames has become the largest platform to bring together the industry leaders, creative professionals, and policymakers across the globe. The event is held every year in Mumbai and offers keynote speeches, policy discussions, masterclasses, B2B networking opportunities, and cultural showcases. It also consists of the Best Animated FRAMES (BAF) Awards and a global content marketplace.

Over the years, the event has attracted personalities including Hollywood actors Hugh Jackman, former FCC Commissioner Ajit Pai, Mukesh Ambani, and Bollywood stars like Amitabh Bachchan and Shahrukh Khan.

Kevin Vaz, Chair of the FICCI Media and Entertainment Committee, stated, “Ayushmann embodies the creativity, innovation, and excellence that FICCI Frames stands for. His journey resonates with the ethos of this event, and his association will inspire future generations of storytellers and creators.”

FICCI Frames, the event that celebrates the way for innovations and traditions alike, will bring in the 25th edition focusing on traditional media and entertainment as well as technologies like artificial intelligence, virtual reality, and the metaverse. It will be a celebration of India's storytelling while opening up to further innovations.

The FICCI Media and Entertainment Committee is led by Kevin Vaz and co-chaired by Sandhya Devanathan, Vice President and Managing Director of Meta India, and Arjun Nohwar General Manager of South Asia, Warner Bros. Discovery.