Avaada Group unveils "Always Clean, Always On" Energy Campaign
Avaada Group has launched its new brand campaign, “Always Clean, Always On,” highlighting the role of dependable clean energy in powering India’s expanding digital and industrial sectors.
The campaign premiered during Kaun Banega Crorepati and is supported across print, digital and outdoor platforms. It focuses on the growing need for uninterrupted electricity as industries, services and everyday life become more dependent on technology and large-scale data usage.
Vineet Mittal, Chairman of Avaada Group, underscored the scale of the challenge: “AI, automation, and precision manufacturing are reshaping industries, but behind every algorithm, every product, and every real-time insight is an enormous amount of electricity. The energy demands of tomorrow are not linear; they are exponential.”
Developed by Leo India, the campaign film uses a simple everyday scenario to show how even basic digital interactions rely on significant power systems running in the background. By doing so, the film emphasises the importance of clean energy sources that can support continuous operations.
- Avaada unveils “Always Clean, Always On” clean energy campaign
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Avaada highlights its portfolio of solar, wind, hybrid renewable systems, pumped hydro and battery storage as part of the solution to meeting India’s future power requirements. The company positions itself as a partner in building an energy framework that is both dependable and environmentally responsible.
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The campaign will expand in phases to cover sectors such as electric mobility, modern manufacturing and green hydrogen. With this initiative, Avaada aims to underline the need for clean, round-the-clock power as India accelerates its economic and industrial development.
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