Atif Rahman is Named Head of Client Connections by Media.Monks

To strengthen their leadership team, Media.Monks has named Atif Rahman as head of client partnerships. Rahman's new position reportedly involves expanding the company's clientele.

"Media.Monks India is fully charged to deliver tech-first solutions and creative excellence with Atif on board." Media.Monks' MD for India, Robert Godinho, stated.

Rahman has, as far as is known, over 21 years of expertise in the field. Previously, he was employed by Samsung India at Cheil. During his time at Ogilvy, he also contributed to the consolidation of the Coca-Cola company under the WPP umbrella.

The emphasis on offering reliable and legitimate information at the touch of a button is intensifying in order to satisfy this discriminating audience.

Marketing in the future and Generation Z: recognizing digital natives

Hindustan Unilever is the overall winner of the awards for "Most Creative & Effective TV Ad" and "Most Consistently Effective Advertiser," while Nestle is the winner of the award for "Most Creative & Effective Digital Ad."

According to a Kantar analysis, ads that go well on television have a 50% probability of working well online.

"I'm ecstatic to be a part of this fascinating business change and to join MediaMonks. My excitement is in fusing creativity, analytics, media, and technology to transform the way companies interact with the world. Head of Client Relations at Media.Monks, Atif Rahman, offered commentary.