Arunava Chakraborty Joins JioStar Digital as Account Director

JioStar Digital adds Arunava Chakraborty as Account Director of LCS. In this position, he will spearhead the BFSI category of the western region, handling key clients such as HDFC, ICICI Bank, SBI, and Kotak Mahindra. He will lead business growth, client success, and innovation with an entire team of dedicated engagement managers to deliver excellent results.

Chakraborty brings over seven years of extensive experience in media sales, digital advertising, and brand solutions, having previously held senior roles at Viacom18 and Disney Star. His expertise will contribute significantly to driving strategic growth and client success.

At Viacom18, he served as vertical lead for consumer-packaged goods, infrastructure, real estate, and OEM hardware at Jio Cinema, where he led growth strategies and cultivated strong partnerships with major industry players. Earlier, as manager for revenue and sponsorships, he successfully oversaw FMCG clients and strategic business development, driving significant revenue growth and brand partnerships.

During his time at Disney Star, Chakraborty managed key accounts including Unilever, Godrej Consumer, and Johnson & Johnson, driving substantial revenue growth for linear television channels. He also played a crucial role in developing go-to-market strategies for the EdTech category, contributing to its expansion and success.

A graduate of the Heritage Institute of Technology, Kolkata, Chakraborty holds a postgraduate diploma in digital business from Columbia Business School, where he graduated with distinction as an Emeritus Scholar.