AlikeAudience Collaborate with StackAdapt to Provide Global Audience Data Access to Media Buyers

By Media Infotainment Team | Thursday, 08 August 2024

Leading multi-channel advertising platform StackAdapt has partnered with AlikeAudience, a firm that specializes in offering superior mobile-first audience data to marketers.

With more than 7,000 audience segments in the US and APAC spanning the important industries of FMCG, automotive, e-commerce, entertainment, travel, hospitality, and more, AlikeAudience provides customized demographic, interest, and app data.

In order to provide targetable categories for media activation, the firm compiles its audience data using location signals, app data, and demographic data. It then links these data points with insights from market research. Through the agreement, marketers will be able to reach the appropriate demographic populations with their digital campaigns by offering more precisely targeted advertising on websites and mobile applications.

Additionally, the relationship will improve StackAdapt's mobile audience offering by allowing its DSP to obtain standard and bespoke audience solutions from AlikeAudience across North America and the Asia-Pacific region. In two important markets, AlikeAudience recommended partnering with one of the DSPs that is expanding the quickest.

"AlikeAudience Managing Director Jeremy Lo stated, 'Our direct connection with StackAdapt offers media buyers with better data control and higher match rates, considerably increasing their programmatic campaign effectiveness. Through the use of our premium, approved customer data from carefully chosen sources, we assist companies in connecting with the appropriate target audiences via a variety of media and platforms, increasing engagement rates and optimizing return on investment. We're thrilled to work with the dynamic and collaborative teams at StackAdapt in the US and APAC." Additionally, AlikeAudience and StackAdapt may work together more effectively on client datasets because to the direct integration.

Lo continued: "Brands seeking to run effective advertising campaigns need to find the right target groups, and we achieve this target by providing media buyers with consented audiences through universal channels across devices." The two businesses will also investigate the provision of advertising goods that let organizations use novel, non-cookie-based alternative identification solutions.

Denis Loboda, Senior Director of Data at StackAdapt, stated, "We are continuously looking for ways to increase the global offerings provided through the platform and this partnership enables us to enhance our mobile segments and anonymized audience targeting datasets. The AlikeAudience team has a rigorous customer data process that has strong privacy controls and we are excited to activate this integration for our clients."

Established in Sunnyvale, California in 2015, AlikeAudience conducts business in the United States, Asia, and Australia.

About AlikeAudience

AlikeAudience is a data science startup with a focus on mobile-first data activation. The firm envisions a future in which ethical, futuristic data solutions enable marketers to engage with the appropriate customers.

About StackAdapt

Hundreds of companies and agencies utilize StackAdapt, a multi-channel programmatic advertising platform, worldwide. Modern machine learning combined with a simple and easy-to-use interface is what makes StackAdapt's data-driven platform so effective at helping media buyers plan, execute, and achieve optimal performance across all platforms, inventory, and publishing partners. StackAdapt is the best demand-side platform (DSP) on G2, with the best performance and user-friendliness among all of the platforms. It has been acknowledged as one of the fastest-growing tech firms in North America.

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