Ajay Devgn Establishes Prismix, an AI-powered Media Company

With the founding of Prismix, a cutting-edge generative AI business specializing in storytelling, Indian actor and businessman Ajay Devgn is taking a daring step into AI-driven media. Building on NY VFXWaala's success and his collaboration with Goodbye Kansas Studios, Devgn is now poised to use state-of-the-art AI technology to revolutionize content creation.

By using AI-driven innovation to produce scalable, visually stunning, and high-quality narratives, Prismix seeks to empower filmmakers, brands, and creators. Together with an accomplished leadership group that includes Danish Devgn as co-founder and chief business officer, Vatsal Sheth as co-founder and chief executive officer, and Sahil Nayar as co-founder and chief creative officer, Ajay Devgn will serve as chairman of Prismix. They aim to redefine storytelling by combining creativity and AI technology to produce ground-breaking media content.

Ajay Devgn, Chairman of Prismix, stated, "With Prismix, we are entering the future of storytelling." AI is more than just a tool; it is a creative collaborator who helps filmmakers and brands bring their visions to life in unprecedented ways."

Danish Devgn, Co-Founder and Chief Business Officer, emphasized the company's mission, saying, "Prismix bridges the gap between technology and creativity, unlocking limitless possibilities for creators, brands, and storytellers."

Atsal Sheth, Co-Founder & CEO, emphasized the company's vision, saying, "Our goal is to revolutionise media by combining AI-driven efficiency with storytelling, making high-quality content production accessible at scale."

Sahil Nayar, Co-Founder & Chief Creative Officer, underscored the creative potential of AI, saying, "Creativity should never be restricted by resources or technology. With Prismix, we’re breaking barriers and enabling limitless imagination through AI-powered storytelling."

With regard to movies, TV shows, animated graphic novels, music videos, corporate content, and social media campaigns, Prismix wants to revolutionize the media landscape. The company is already working with mainstream media, education, and other sectors to influence the direction of content creation by democratizing access to AI-driven storytelling.