Abhay Chheda Appointed VP of Syndication & Distribution at Atrangii, Ullu, Hari Om OTT

By Media Infotainment Team | Wednesday, 29 January 2025

Atrangii, Ullu, and Hari Om OTT announce the onboarding of Abhay Chheda as vice president - syndication and distribution. A close to two-decade old professional in the media and entertainment space, Chheda is a well-respected professional known for his efficacies in content acquisition, syndication, and digital distribution.

Prior to this, he was at GoQuest Media Ventures, heading the company's primary business verticals for more than eight years. He has also been associated with Buddha Pictures, covering international syndication and Disney UTV Studios, where he covered global marketing campaigns and international theatrical distribution.

He will lead the business syndication team, with his role incorporating both syndication and distributing the content across the platforms.

Vibhu Agarwal, founder and CEO of Hari Om, Atrangii, and Ullu, shared, “Abhay Chheda’s appointment marks a significant step in our journey to explore content syndication across various languages and genres, along with the distribution of our content. His experience, creativity, and leadership will play a pivotal role in driving our vision for all three varied platforms forward.”

On taking up his new role, Abhay Chheda shared, "I am genuinely excited to join Vibhu Agarwal Group’s OTT platforms and collaborate with a team that is deeply committed to revolutionising content on Indian OTT. With my expertise in international content syndication and distribution, I look forward to taking the platforms to newer heights and audiences worldwide.”

Atrangii, Hari Om, and Ullu OTT are ready to begin the new chapter, delivering a wide range of content in various Indian and international languages that fascinates audiences and sets new benchmarks in the entertaining cinema.

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