1 Play Group Strengthens Advisory Panel, Onboards Rachna Baruah

Singapore-based 1 Play Group has hired PR pioneer Rachna Baruah to counsel the company on the firm's communications strategy as the startup embarks on its next stage of expansion and international reach.

In this position, Baruah will assist in steering the company's ambitious growth path into synergistic strategic inlays in the Indian market. Baruah will address organizing 1 Play Group's India team and steering the company's business story in India.

Based on a statement, this will help the company plot viable marketing and collaboration opportunities in addition to designing its communication endeavors.

She will further ensure to organize operations as well as find fresh opportunities within the market for boosting the presence of the company.

“Rachna’s strategic inputs, storytelling prowess, and leadership make her a natural fit for this role. With her impressive track record in building Madchatter and countless communication strategies for the brands that she has worked with, we are confident she will contribute significantly to our mission of scaling 1 Play’s vision to empower the content ecosystem as a global leader. We are thrilled to have her join us during this transformative period,” said Mohit Lalvani, Founder of 1 Play Group in a statement.

Lalvani, media and tech business entrepreneur, educator, and alumnus of Harvard Business School, has grown 1 Play Group into a technology firm rapidly rising to the multiple technology stacks including its flagship platform PlayMersiv. PlayMersiv works in cooperation with governments, international schools and institutions of higher education, as well as business corporations, in offering video applications within fast timelines and minimal setup fees.

Baruah, Founder & CEO of Madchatter Brand Solutions, brings a decade of expertise in building brands and enhancing organizational credibility through strategic communication.

“I am excited to join 1 Play at such a pivotal point in its journey. The company’s vision of innovation and impact resonates deeply with me. I look forward to collaborating with Mohit and the team to build compelling narratives, strengthen partnerships, and establish a strong identity for the brand in India,” Baruah said in a statement.