Orange Publishers : Navigating Publishing Challenges with Expert Support and Guidance

The media publishing industry is rapidly growing, fueled primarily by rising literacy rates and increased internet penetration. With more people accessing smartphones and digital platforms, publishing has become far more accessible, allowing aspiring authors to explore multiple formats such as e-books and audiobooks, beyond traditional print. This accessibility empowers authors worldwide, enabling them to share their stories through various publishing avenues. However, navigating the publishing world presents challenges, especially for first-time authors unfamiliar with the process and pricing. This is where publishers like Orange Publishers work to demystify each step, emphasizing transparency and customer involvement.

Supporting Authors with Transparency

Orange Publishers is a hybrid publishing house that combines traditional and self-publishing elements to support authors at every stage of the publishing journey. Providing transparent and cost-effective services, ranging from manuscript preparation, editing, and cover design to marketing and distribution makes publishing accessible to a diverse range of authors. “We charge authors only for essential services like manuscript preparation, cover design, and initial marketing”, says Joyita Bhowmick, Manager (Creative & Operations), Orange Publishers. By handling the major financial risk of printing, Orange Publishers strives to offer a balanced solution that supports authors long-term, even taking responsibility for distribution and ongoing sales reporting.

Orange Publishers also offers ghostwriting, with expertise in biography writing, fiction, and even book to-screenplay adaptations. Authors can receive guidance on theme development, whether for fiction or nonfiction to ensure cohesive story telling, and the experts assist at each stage, from initial concept to publication. It customizes proposals based on each manuscript’s specific requirements, helping authors access the market, increase visibility, and earn royalties. The publisher is committed to transparency, providing quarterly sales reports to all authors. This approach has fostered a strong, loyal client base, as more than 50 authors have chosen Orange Publishers for multiple books, with some on their 15th publication.

Seamless Author Branding

Leveraging partnerships with major platforms like Amazon and Flipkart, the publisher ensures that authors’ works reach a broad audience across digital and print formats. It is actively expanding its digital reach, currently offering e-books on Kindle and Google Books and pursuing additional platforms like Barnes & Noble, Smashwords, Kitabein, and Kobo. For audiobooks, where access remains limited due to Audible’s restrictions for Indiabased publishers, Orange Publishers has aligned with Findaway Voices to broaden availability for Indian authors.

Orange Publishers strives to offer a balanced solution that supports authors long-term, even taking responsibility for distribution and ongoing sales reporting

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In addition, the publisher designs simple, SEO-friendly websites for authors, helping them build their online presence with ease and a customized touch. Supported by a skilled team of designers, developers, and writers, it delivers sites that enhance author branding, integrating the latest design trends for both accessibility and market impact. As the industry adapts to digital trends, it remains committed to incorporating best practices to keep authors competitive across diverse publishing formats, continuously adding to its distribution network and adopting innovations that enhance the publishing process.

The publisher plans to grow its presence internationally while tapping into regional content markets. It focuses on regional content within India, particularly in West Bengal and Hindi-speaking areas. The publisher has also established another imprint, Purushottam Bookstore, to focus on educational publishing, particularly CBSE and ICSE content, while Orange Publishers continues to specialize in general trade books. Through its customer-centric, hybrid model and commitment to transparency, the publisher is positioned to lead in an evolving publishing landscape that increasingly values digital access, personalization, and author support.