Media Infotainment >> Understanding Audience Need, a Key to the Successful Advertising

At present times, with multiple forms of media consumed on a large scale, the society has become transcultural. With audiences being diversified and consuming content from all forms of media, many advertising agencies say that it is diffi...,

Media Infotainment >> Zee Wins FIFA India Media Rights Till 2034, Boosting Sports Push

Zee Entertainment has secured FIFA media rights in India through 2034, giving Indian football fans access to some of the world’s biggest tournaments while strengthening the broadcaster’s sports ambitions.,

Media Infotainment >> Love Connection, the media company, has Launched on YouTube!

If you are on Snapchat, you must be on Instagram, and vice versa! You just cannot be on only one social media network, especially as a rising media firm like Love Connection. ,

Media Infotainment >> UP Government Proposes New media Policy with Rs 8 Lakhs Monthly for Influencers

The Yogi Adityanath guided Uttar Pradesh government has introduced a new social media policy aimed at creating content on platforms such as Facebook, Instagram, YouTube, and X, while also encouraging influencers to promote state government programs.,

Media Infotainment >> India on the corner of entertainment revolution driven by tech, diverse content: Kevin Vaz

India is on the corner of an entertainment revolution, driven by technology, diverse content and evolving consumer behavior, said Kevin Vaz, CEO of broadcast Entertainment at Viacom18.,

Media Infotainment >> Dubai Siblings Hand Over their Domain to Reliance 'free of cost'

Dubai-based siblings Jainam and Jivika, the owners of Jiohotstar.com domain, have decided to transfer it to Reliance "free of cost", resting speculation on social media.,

Media Infotainment >> From Posts to Protocol: New Bill May Redefine Influencers and Youtubers as News Broadcaster

The influencers on Instagram or well-known Youtubers who create and share videos, podcasts, or written content about current affairs or news online could be categorized as ‘digital news broadcasters’ under the Broadcasting Services Bill, 2024.,

Media Infotainment >> Google unveils New Android features, Including Music Search within Circle to Search

Google has launched new features for Android phones, tablets, and Wear OS watches. Among the new functionalities is the Circle to Search Music Search feature, which enables users to identify any song playing from nearby speakers.,

Media Infotainment >> The Agency of the Future will have to 'Re-orient' and not just 'Reinvent'

With rapid technological advancement and increased societal adoption, the phrase "re-orient" has replaced "reinvent." And this reorientation would have to be continual with all subsequent agencies. Consumers' interactions with brands are developing..,

Media Infotainment >> Sonu Tyagi's Upcoming Novel on One-Sided Love Teased with Poetic Brilliance

Acclaimed writer and filmmaker Sonu Tyagi has set hearts racing with a tantalizing glimpse into his latest creative endeavor—a novel centered on the bittersweet theme of one-sided love, inspired by his own experiences in the worlds of advert...,