The entertainment industry finds its place in the tertiary sector of the economy and encompasses varied fields which include theater, films, fine arts, dance, music, television, radio, media, sports, cultural events, among others. Over the years, this industry has been witnessing phenomenal growth and has been continuously evolving with innovations and future-driven ideas. It has been developing dynamically in terms of revenue and volumes employing creative and technical people. It witnessed explosive growth during post liberalization that led to internationalization and expansion of the market.
To go back, the first motion picture (cinema/film) was witnessed in India in the late 1910s. Furthermore, the introduction of television brought a big change in entertainment and now online entertainment is on-trend. So gradually, the method of delivering entertainment has expanded progressively. It is really significant to note that television has retained its position as the largest entertainment segment, while digital media overtook the print entertainment sector, and online gaming overtook a filmed entertainment segment. In the future, the online form of entertainment will overpower and the OTT platform will boom.
Furthermore, the Indian government has increased the percent of FDI and many international collaborations which has further helped the Indian entertainment industry to grow nationally and internationally. Several forms of entertainment have been experimented with over years and are advancing because of the changes in culture, fashion, and technology. As every individual’s attention is regulated and controlled by different factors and has unique preferences, the players in the entertainment industry are also molding themselves to cater to the diverse and evolving demands of the consumers.
Delving deep into how the Indian entertainment sector has evolved over the decades, mediainfotainment brings to you another exciting and well researched monthly publication focused on “The Evolution of the Entertainment Sector in India.” Through this, we will touch upon how the sector has evolved from black and white to colorful films, from multiple reels to single showreels, from no graphics to animation, and from theaters to OTT platforms.
