7MedIaN M E N TDECEMBER-JANUARY 2025contentEXPERT'S ANALYSIS203632EMPATHY IN WRITING: THE SECRET TO INSPIRING CONNECTION AND DRIVING BUSINESSBRIDGING THE GAP BETWEEN TRADITIONAL PRINT & DIGITAL INNOVATION NAVIGATING PUBLISHING CHALLENGES WITH EXPERT SUPPORT AND GUIDANCETHE RISE OF SHORT-FORM VIDEO CONTENT: TRANSFORMING USER ENGAGEMENT IN 2024FROM SCRIPT TO SCREEN: BUILDING A SEAMLESS WORKFLOW FOR TV COMMERCIALSBY ALKA SINGH, EXECUTIVE PRODUCER ATGRUNGE FILMSARVIND PASSI, PROPRIETORMAGNUM CUSTOM PUBLISHING:JOYITA BHOWMICKMANAGER (CREATIVE & OPERATIONS)ORANGE PUBLISHERSPRAJNA DASH, MARKETING DIRECTOR, HIPI - SHORT VIDEO PLATFORM FROM ZEE ENTERTAINMENT ENTERPRISES LIMITEDBY MIMI NICKLIN,BESTSELLING AUTHOR &AWARD WINNING EMPATHY ADVOCATE MEDIA PUBLISHING COMPANIES IN INDIATOP 10 MOST PROMISING2025MedIaN M E N T1826
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